joining us is sue perry, deputy editor of shop smart. >> rick: hi. >> hi. >> arthel: what's the difference between jam and jelly? >> a jam is made from the juice. so that you don't have all the little bits and piece. you don't have the seeds in it. it's really just a gelled fruit juice that has pectin. the jams and the preserves, which are over here, they have little bits of fruit chopped up, seeds are in them. and the preserves are a little chunkier than the jams. >> rick: i'm a jelly guy. >> arthel: me, too. >> rick: let's start tasting them. this is concorde grape, which i love. >> these are the two. we actually tasted six grape jellies and most of them were pretty darn good. this is the smuckers, which was great, as was the whole foods, 365 everyday brand. and this is organic. >> arthel: this is organic? >> yes. this is our top grape jelly, but they are all pretty comparable. >> rick: it's good. >> this is more expensive, 3.99 for the jar. costs you 16 cents a serving. this one will cost you about 9 cents a serving. >> rick: why is organic stuff more expensive and is it worth it? >> it